Live By The Code
The concept behind Code Red, of course, is to add a "blast of cherry flavor" to the regular Mountain Dew formula. There was a lot of hype surrounding this release, and with good reason as it was the first time in a long time that Mountain Dew had realesed a new flavor. It was so successful that soon after other new flavor were intoduced; Livewire, Pitch Black, AMP, and MDX. Check out Code Red Commercial

It is one of the few times a carbonated citrus beverage has had a spinoff flavor. The beverage's maker, Pepsi, even reports the beverage "scored in the top 5% of all new product concepts ever tested among teens by A.C. Nielsen, a leading international research firm." This beverage has gotten so much hype that even a computer virus has even been named after it, the Code Red worm that hit web servers a few summers ago, the programmers who worked on stopping the virus claiming that the Code Red beverage provided them with the fuel needed to perform their work.

Official Code Red Site
Code Red Wallpaper