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Mountain Dew History  

A Breif History of All Things Dew
1940's Two brothers, Ally and Barney Hartman, were bottling a lithiated-lemon ("7-up" flavor) drink as a personal mixer for hard-liquor. They jokingly called the drink "Mountain Dew" after Tennessee Mountain Moonshine.

1948 The Hartman Brothers filed for and received a trademark on the now famous label - a professional redraw of the 1946 paper label. The flavor was still the 7-up type flavor originated by them in the 1940's.

1951 Ally ordered the first ACL Mountain Dew bottle. The bottle was green glass with white paint (no red) showing a hillbilly shooting at a revenuer running from an outhouse. The bottle read "by BARNEY and ALLY". Interestingly, when the bottles arrived they were put in a warehouse and not used till 1955.

1964 Pepsi acquires a regional brand called Mountain Dew

1965 Mountain Dew launches its first campaign, "Ya-Hoo Mountain Dew . It'll tickle your innards."

1966 Mountain Dew gains popularity with new tag line tag line, "Ya-Hoo, Mountain Dew !"

1973 The third Mountain Dew slogan, "Put A Little Ya-Hoo in Your Life," debuts.

1974 Television ads introduce the new theme line, "Hello, Sunshine, Hello, Mountain Dew ."

1986 "Dew It Country Cool" becomes the new slogan for Mountain Dew. Mountain Dew is now the sixth-largest brand in the industry, supporting double-digit growth annually for the past eight years. Pepsi broadens Mountain Dew popularity with the introduction of Diet Mountain Dew .

1992 Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've "Been there, done that, tried that."

1993 "Do the Dew" tag line is introduced.

2001 Code Red and AMP Energy Drink are released.

2003 Dew Livewire - Mountain Dews Orange ignited pop with caffeine. Baja Blast, a lime-flavored Dew available only at Taco Bell

2004 Pitch Black - A limited time grape product for Halloween 2004

2005 Pitch Black II - The "sequel" and limited edition sour grape product.

  1980 Mountain Dew Logo
Mountain Dew Logo 2002
2005 Mountain Dew Logo
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